Our Story
Some cravings are specific.
Not just hungry. Hungry for the pressed Cuban you had once in Ybor City. The jerk chicken that took three hours to smoke right. The version of a thing you tasted somewhere and haven’t stopped thinking about since.
The Founders
It started with a problem worth solving.
In 2015, Peter Ackerman and Gregg Ryan took over a little sub shop on Nashua Road in Londonderry called The Wrap Shack. Most sandwich shops offer the same ten ingredients in slightly different orders. The ones that try something interesting usually don’t offer much else. Wrap City would do both: a menu wide enough that any craving at the table has an answer, and a standard high enough that every item earns the comparison to the place it came from.
The Standard
Every item earns its spot or it doesn’t stay.
That’s not a marketing line. It’s how decisions get made. Kingston Jerk takes real cooking time to get the allspice and scotch bonnet right. Plymouth County is Thanksgiving made weekly, because some things shouldn’t only happen once a year. If an item can’t earn the comparison to where it came from, it doesn’t make the menu.
Famous Kettle Chips
A potato held to the same rule.
They started in the back room of the first Londonderry store, hand-sliced with a manual slicer, made fresh because nothing else was good enough. Customers asked for more bags before the month was out. Today the chips are their own thing, available well beyond the sandwich shops — same standard, scaled up.
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The People
Locally owned. Locally run.
We feed the city. The city feeds us. Wrap City has always shown up in the communities it’s part of — local teams, schools, neighborhood events. That’s what it means to be a New Hampshire company, wherever you go.
Start a Wrap City of your own -
City Perks
YOUR CRAVING, NOW WITH PERKS.
Every order earns points, and those points turn into rewards you’ll actually want. The more you come back for the craving, the more it comes back to you. It pays to crave.
Start EArning
The Manifesto
Basic. Immediate. Instinctive.
But cravings are different.
They pull you somewhere. They make the choice for you.
Cave to the Crave.
Wrap City turns that instinct into something real — bold wraps, fresh ingredients, stacked flavor, and food that feels worth it.
Not just fast. Not just filling.
Craveable.